The new slogan, No Us. No Them. Just We. No place for Racism’, seeks to tackle racist attitudes, emphasising the negative impact of racism and the need for all communities to pull together.
Phendilizwe Tshuma, who lives in Glasgow, came to Scotland in March after fleeing government persecution in Zimbabwe.
Trishna Singh’s parents were from Punjab and were casualties of the Partition in India, arriving in the UK as refugees in the late 1940s.
The 56-year-old mother and grandmother, who spent her childhood in Glasgow but now lives in Edinburgh, said: "I didn’t experience any racism until recently and it was very unpleasant."
Scottish Government figures showed the number of racist crimes recorded by police rose from 5734 in 2005 to 6672 in 2008, an increase of more than 16%.