The paper was officially launched on Friday night by Media, Information and Publicity Minister Webster Shamu.
The tabloid hits the streets on Monday and will cost US50 cents.
The Herald Metro comes ahead of Newsday, owned by ZimInd Publishers, who also print The weekly Zimbabwe Independent Newspaper. Newsday is still to be licenced.
The Herald Metro, a lifestyle newspaper, was launched using the Herald license.
The company has appointed City.com Editor Lawrence Moyo to edit the newspaper. Moyo is a former Deputy Sports Editor of the Herald.
Award winning Former Sunday Features Entertainment reporter Robert Mukondiwa has been appointed the News Editor of the new paper modeled along United Kingdom tabloid The Sun.
Zimpapers has already starterd flighting advertisements of their new kid on the block.
However the Herald will continue to publish the City.com –a popular pullout in the Saturday Herald. In addition to this Herald will also introduce an eight-page sports pullout starting on Saturday. Herald’s Senior Sport Editor, Robson Sharuko, will edit the sports pull out.
Zimpapers has already made a raft of promotions at its titles The Herald, Sunday Mail and vernacular paper is moves in to counter poaching of its staff by the opening up of the media space.
A senior editorial staffer at Zimpapers said the company was bracing up for competition when the Zimbabwe Media Council is announced soon and starts issuing licenses.
“We are bracing for competition when the Newsday and Daily News are finally get licensed Zimpapers would have grabbed a chunk of the market including advertisers and readers,” said senior member.
Among the major changes at Zimpapers is also the relaunch of their popular magazine, Trends that is based in Bulawayo. Umthuywa the vernacular paper which also published by the Zimpapers’ Bulawayo branch Chronicle will also be launched.
The listed company owns daily papers – The Herald and the Bulawayo based Chronicle.
The defunct Daily News has already started flighting advertisements in the Financial Gazette inviting applications.