NamZim Newspapers launched its new monthly business magazine, Inside Southern Africa, at a business breakfast held at the Kalahari Sands Hotel in Windhoek, Namibia yesterday. NamZim is a joint venture partnership between Zimbabwe Newspapers and Namibia’s New Era Publication Corporation.
The magazine, which aims to become the source of business and economic information for the Sadc region was launched by Namibia’s Deputy Minister of Information and Communication Technology, Stanley Simataa, who described the magazine launch as a new revolution in information sharing within the Sadc region.
“With the launch of this magazine, NamZim is undoubtedly on course to becoming a key source of information for the Sadc region,” he said.
“Small and Medium Enterprises (SMEs), governments and professionals, are encouraged to make use of this window of opportunity to market themselves and their products or services to a strong 277 million population in the region.”
Deputy Minister Simataa applauded NamZim Newspapers, which also publishes The Southern Times, for playing a pivotal role in terms of promoting regional integration in Sadc by telling the region’s story from a Pan-African perspective.
“As Africa, as a region and as a country, we have long advocated Afrocentric media institutions that will provide accurate, timely and unbiased accounts of our narratives thereby countering the biasses and prejudices of some of the existing media institutions,” she said.
“The emergence of this magazine, is a golden opportunity for us as Africa, for us as a region, indeed for us as a country, to accentuate our long cherished desire.”
Deputy Minister Simataa said the magazine was in line with the need to have a more united front that promotes a Pan African development agenda to the rest of the world.
Speaking at the same event, NamZim Newspapers’ board chairperson Tarah Shaanika said the business magazine provides a platform to tell the developmental story of the Sadc region.
“The Sadc region is growing and it has a lot of developmental projects that are happening, but we rarely see the media reporting on them,” he said.
“Instead, the media focuses only on the negatives. I am not saying the media shouldn’t report on bad things but it shouldn’t neglect reporting what the region has to offer as well.”
Mr Shaanika said Inside Southern Africa will be the purveyor of business and economic news for the Sadc region.
“The magazine will also help the small businesses by providing the platform whereby they can become big enterprises themselves through information sharing provided by the experts,” he said.
NamZim board member Mr Pikirayi Deketeke paid tribute to representatives from the Namibian Ministry of Industrialisation, Trade and SME Development, Standard Bank, Bank Windhoek and SME Compete, which offers consultancy services to SMEs, who made presentations at the launch for providing vital information which is useful to aspiring business people and small businesses yearning to grow into big enterprises.