Beitbridge Juice Company taps into SA market

Schweppes Zimbabwe’ subsidiary Beitbridge Juicing Company (BJC) has begun exporting its products into neighbouring South Africa in move that disintegrates its simplistic ‘vertical integration’ within the Group.

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BJC is a supplier of orange concentrate, orange oil, orange essence oil, grapefruit juice and grapefruit oil.

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When Schweppes Zimbabwe acquired BJC in the first half of last year, the main strategy was for the former to strengthen its supply chain, as BJC was a key supplier of orange juice concentrate to the group.

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Schweppes managing director Mr Charles Msipa said since the initial process of fully integrating the new entity into the group was nearly complete. BJC was now in the process of expanding both its product and market range.

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“They have already identified both domestic and export markets in other types of products that they can supply including passion fruit puree, tomato paste, and grapefruit juice among others,” said Mr Msipa.

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“But the key thing has been to integrate them into our business during the first year. And now they can start to look at how they can expand their market, expand their customer base so that they can diversify their product range and their physical markets.”

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Mr Msipa added that BJC had already made “appreciable progress” in tapping into the South African market.

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“They (BJC) already have orders in South Africa for some of their product lines and they are currently supplying products such as guava puree, passion fruit juice, and tomato paste. They have made appreciable progress. For them it represents new markets and new business in addition to supplying Schweppes Zimbabwe with orange concentrate,” he said.

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BJC was founded in 2005 and is based in Harare, although its plant operates in the town of Beitbridge, which is the major gateway into South Africa.