HARARE,– Beverage manufacturer Schweppes Zimbabwe plans to improve capacity utilisation of its hot-fill production plant as demand for its ready to drink juices continues to grow.

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Schweppes to ramp up production of ready to drink juices

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In 2012, the company invested up to $16 million in the plant to enable local production of the Minute Maid line of juices.

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“This portfolio of immediate consumption juice beverages has grown significantly since launch in 2012. Our plan is to fully utilize the hot-fill production capacity by growing our juice portfolio in-keeping with consumers’ beverage needs,” managing director Charles Msipa told The Source in emailed responses to questions.

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“This year we have some exciting new product and pack innovations at varying stages of implementation,” he said without giving details.

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Msipa also said the company expects to grow its export sales.

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“We intend to grow our exports business significantly by focusing on value-chain optimization to make our products more competitive in the region. There are numerous projects which involve our partners and suppliers that are currently underway,” he said.

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The company has spent $30 million in capital expenditure in the last five years and plans to invest $6 million in 2015.

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Schweppes is owed 49 percent by beverage giant, Delta Beverages and 51 percent by employees through a special vehicle, Whaterton Investments. – The Source